Another Dubai Megatall (with controversial design :)

There seems to be a competition underway for a new megatall tower to be built in DIFC (which is between the emirates towers and burj dubai). The first proposal was found a few weeks ago and is designed by Norr International who also did the emirates towers. Judge the height yourself This second one is by Atkins. It's basically a WTF were they thinking type of thing. It looks seriously ill with spots, a bit of blood splattered here and there and a big massive tumor sticking out the side. Keep in mind they've designed loads of great towers like the burj al arab and the WTC in Bahrain which is one of my favourite towers anywhere so they're not bad architects. Why the hell would they propose something like this? (pic taken by Altin at cityscape) Altin said there were more proposals on display.>